Early Mido history
Kathleen Pritchard in “Swiss Timepiece Makers 1775 – 1975” states that the Mido Watch Company was founded in 1886. In their book “Technique and History of the Swiss Watch” Jaquet and Chapuis illustrate in Plate No. 148 a pocket watch, presumably an anniversary model, marked around the bezel “Henry Schaeren” and signed on the dial “Melik Mido 1886-1936”. Thanks to Bruce Shawkey for drawing this latter item to my attention. Both items concur on the date 1886, but there is no more information about the company in either book until the early part of the 20th century. The above Information is used with kind permission from VintageWatchstraps.com © David Boettcher
Mido was founded in 1918 by George G. Schaeren in Biel/Bienne, Switzerland. Mido comes from the Spanish phrase Yo mido meaning “I measure”. Mido is pronounced Me-Doe
In the 1920s, Mido introduced ladies’ watches with color-enameled shaped cases and modern straps as well as timepieces for gentlemen in art deco style.
Mido found a market in the flourishing automotive market by producing watches in the shape of radiator grills of a wide range of brands such as Buick, Bugatti, Fiat, Ford, Excelsior, Hispano-Suiza, etc.
In 1934, Mido launched the Multifort design, the first Mido to use a self-winding automatic movement. It was shock-resistant, anti-magnetic and water-resistant. In that same year Mido launched watches with unbreakable mainsprings. This was also the very first time that any watch manufacturer utilized this type of spring within the marketplace.[citation needed] During this time period, 
Mido used a Robot as its ambassador as a symbol of progress and robustness. A comic strip from this era featured the Mido Robot and its adventures.
In wherein the stopwatch function had all its hands arranged at the center. In 1954 the firm launched the world’s most efficient winding mechanism. 
Mido released its Commander model in 1959, which utilized a one-piece case design. In 1967 Mido was distinguished as the maker of the world’s thinnest ladies watch.
In 1970 Mido launched the Aquadura Crown Sealing system, which makes use of an all-natural cork which is handled and formed to insure its water resistant qualities. This technique is utilized to seal the crown, the most susceptible place on a watch to water leakage.
Mido is recognized as one of the top 10 producers of certified chronometers. With 61,358 automatic movements produced in 2013, Mido is currently ranked number four in the production of chronometers in the Swiss watch industry.
VINTAGE ZENITH
Helvetia Automatics 28800
